A DECADE OF F BAGUETTE

Competition for the queen of Fendi’s bag…. the winner goes to ‘Baguette’ (pronounce be-get). It is also not too much if I say that Baguette is one of the most popular bag that has been created. The story began in 1997 when Silvia Venturini Fendi (granddaughter of Edoardo and Adele Fendi, founder of this brand in 1925) inspired to design bag with F logo and has short shoulder length strap and it can be carry as the way French women carry their bread; baguette. Silvia called the beg Le Baguette. Well.. I dont really like baguette because I prefer karipap (especially at Ikea), samosa or Roti John but I just love this F baguette!

At the beginning, it was sold for merely USD50 (around RM200.00) and it is only for editors, stylist and fashion insiders. It doesn’t take long before fashiotronomic start to smell the freshly stitch baguette.

Peoples are really crave and hungry for Baguette. During its first year, Fendi manage to sell about 100,000 Baguettes and after ten years almost 800,000 baguettes was sold. The highest price of baguette is USD60, 000.00 (signed by Sharon stone for Aids Charity Auction in 2007).

Why it is so over the top? Because baguette are made in few different version (but still adapt the same design). . From shrunken and enlarged and this work of art comes in lizard, crocodile, phyton, denim, mink, and pony skin. Some of the baguettes are embroidered with beads, pearls, sequins and even gold thread. Of course, you can't deny the highest quality of Fendi craftsmanship. Everybody can relate themselves to baguette. The baguette fans ranging from me to Sarah Jessica Parker, Madonna, Ziana Zain and even some Puan Sri's dan Datins that I know.

The removable strap makes it practical for day and evening use. If you in your office wear, you can carry on the shoulder. In the evening, just remove the strap and it becomes clutch. To make it more irresistible and keep us thinking ‘how the big F come with that idea’ is ‘night and day’ version. One side of the leather is for day and the other side is for night. It is just a matter of flipping. Interesting isn’t it?

Fendi Pantone Baguette

If you are 20 years old, you can always carry Baguette denim, if you are 60 years old grandma, you can get the baguette in classic black crocodile skin. Feeling flirty, its time for Pantone. My favourite? Oversize baguette at Fendi Spring /Summer 08. It is very practical to keep my document and it can be the most stylish some kind of messenger bag and quite unisex.

Oversized Baguette

To date there are almost 1,000 version of Baguette has been created and no repeat design. If you purchase a Fendi Baguette today, it is a good investment. The Baguette is classic. You can carry this every season, every year.

Baguette Zucca Sequin

Years from now, the price will be higher (extremely higher for very limited or special edition). Slash your card at Fendi’s and the sales person will smiles because of the commision, proudly parade this piece, your friend will always think that your are classy and can afford anything and when you’re really old, somebody will knock on your door and it is not your grandson but someone who are willing to pay high price you cant imagine for your baguette. Who need pension?

So don’t you really just want to taste this luxury loaf?